Olympus Evis Extra II Universal Imaging Platform Brochure

Objective
Create a flagship brochure that introduces the Olympus Evis Exera II, a revolutionary technology which enabled less invasive surgery and better clinical outcomes for a variety of procedures. The brochure was to be used as a takeaway at trade shows and sales meetings with hospital administration.

Result
The Evis Exera II built on the success of the first generation product and grew market share for Olympus. The sales process with hospital administration was long, and involved multiple layers. But the sales team reported the brochure was an effective tool for communicating the product’s features and benefits amongst various decision makers, facilitating buy in.