King's College Ad Campaign

Problem
Business students in Nepal were overlooking King’s College and traveling to universities abroad. King’s College had recently developed a world class entrepreneurship program and needed to build local market awareness.

Objective
Attract local Napalese business students on an entrepreneurial track to King’s College. Reinforce King College’s new visual brand identity.

Concept
Speak to the bold, independent, entrepreneurial mindset with a series of print ads. The ads featured students who reflect the local demographics. We chose to feature women in three of the ads as women were a quickly growing segment of the student body.