Lincoln Financial/American Red Cross Blood Drive

Problem
Low employee participation in annual Red Cross Blood Drive.

Objective
Create a poster that would get attention around the office and let Lincoln employees know about the opportunity to participate in the upcoming Red Cross Blood Drive.</p

Concept
We tied the blood donation to a heartfelt gesture with the heart shape tied to the blood droplets. The red dominant color palette was chosen to stand out in the office. And the copy was chosen for its simplicity and memorability.