Keystone UFO High Bay Print Ad

Objective
Advertise Keystone’s Round “UFO” High Bay fixtures in a fresh and attention grabbing way. 

Result
This ad, amongst the many other ads in tED magazine that I provided creative direction and copy for (viewable throughout my portfolio), was well received and had high recall by Keystone reps and customers. This ad was part of a larger ongoing campaign that was shown to outperform most other ads in the magazine and gain more brand awareness for Keystone.