Keystone Emergency Lighting Print Ad

Objective
Advertise Keystone’s emergency backup lighting technology (EMRG) in a fun and engaging way. 

Result
This ad, amongst the many other ads in tED magazine that I provided creative direction and copy for (viewable throughout my portfolio), was well received and had high recall by Keystone reps and customers. This ad was a part of a larger ongoing campaign that was shown to outperform most other ads in the magazine and gain more brand awareness for Keystone.