Keystone Search and Find Print Ad

Objective
Introduce Keystone Technologies to all of the members of the exclusive buying group, IMARK, via their quarterly magazine IMARK NOW. Find a way to create engagement with members and build brand awareness.

Creative Direction
This full spread ad leveraged the success of past Keystone ads and the brand awareness we had built via a long running print campaign in a popular industry magazine. The concept for this ad was to ask the audience to find various brand characters and items of Keystone trivia for a chance to win a cruise. 

Result
The ad earned high engagement and generated new leads for Keystone amongst IMARK members.