Keystone Pocket Driver Print Ad

Objective
Advertise Keystone’s new product, the Pocket Driver, which was, at the time, the smallest LED power supply on the market. The size of the product was remarkably small and needed to be shown.

Result
This ad, amongst the many other ads in tED magazine that I provided creative direction and copy for (viewable throughout my portfolio), was well received and had high recall by Keystone reps and customers. This ad was part of a larger ongoing campaign that was shown to outperform many other ads in the magazine and gain more brand awareness for Keystone.