Keystone Customer and Employee T-shirts

Objective (top)
Create a manifesto that Keystone employees could rally around. 

Result (top)
The manifesto took on a life of its own. It started as an employee t-shirt which was frequently seen around the office and always out of stock. It then evolved into a print ad to let Keystone customers get a sense of the company’s unique culture. Finally, it became a framed poster in the office foyer, greeting office guests. 

Objective (bottom)
Create a t-shirt to send to Keystone customers and partners, to stay top of mind during the Covid-19 pandemic.

Result (bottom)
The t-shirt started conversations and struck a powerful chord with Keystone’s customers and partners, many of which contacted their sales representative to express their thanks.