Keystone Tradeshow Booth

Objective
LightFair is the largest trade show in the lighting industry, and a pivotal annual event for Keystone’s business development. In 2019 it was held in Philadelphia, where Keystone’s headquarters are based. Our goal was to create a tradeshow booth concept that was connected to Philadelphia and Keystone’s 75 year legacy.

Creative Direction
Find existing black and white images of the city of Philadelphia through public archives. Then photograph new images of the city in color from those exact same locations and perspectives. Then fuse the old and new photos together to create an interesting visual juxtaposition.

Result
The tradeshow was a huge success, generating many opportunities with new customers, prospective partners, and vendors. Many visitors remarked on how much they loved the design concept and photos of the city. They got the message that Keystone has been in Philadelphia through all of these changes, helping to bring the city to life.