Keystone Covid-19 Print Ad

Objective
Communicate solidarity with Keystone’s customers and partners, and remind them that Keystone is still available as an essential business. 

Result
This ad, amongst the many other ads in tED magazine that I provided creative direction and copy for (viewable throughout my portfolio), was well received and had high recall by Keystone reps and customers. This ad was part of a larger ongoing campaign that was shown to outperform most other ads in the magazine and gain more brand awareness for Keystone.