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Problem
Historically, backlit panel lights had a bad reputation. Keystone’s new backlit panels resolved the legacy issues, but the market needed to be educated about these advances.
Objective
Educate the market on why Keystone’s panel lights prevent the problems historically associated with backlit panel technology. A brochure was needed for the internal sales team and manufacturing reps to clearly educate electrical distributors about this new product.
Result
This brochure broke the mold from prior Keystone product brochures by providing more space to visually represent each product benefit. The consequence was a more engaging brochure that effectively educated Keystone’s distribution partners.