CA Technologies Anti-Virus Print Ad Campaign

Background
When CA Technologies sold their internet security division to a private equity firm, I was part of a team who was asked to rebrand the new company and also disrupt the category with memorable content that positioned their products and services to everyday people in an approachable manner. We enlisted the help of Michael Strahan, defensive end for the New York Giants. Strahan set a record for the most sacks in a season in 2001, and helped the Giants win Super Bowl XLII over the New England Patriots in his final season in 2007. His name was synonymous with defense amongst football fans, making him the perfect spokesperson for CA Technologies’ Total Defense line of anti-virus software.